McDonald’s India – North & East Names Sara Arjun as Brand Ambassador, Revives Iconic Ad in New Campaign
McDonald’s India – North and East has announced actor Sara Arjun as its new Brand Ambassador, marking a nostalgic return for the young star who once charmed audiences in a beloved McDonald’s commercial as a child. Now, Sara is back to celebrate the joy of sharing meals and the timeless connection customers have with the brand.
To launch this collaboration, McDonald’s unveiled a new TV commercial introducing the Buddy Meal—a value-packed combo designed for friends who enjoy great food and memorable moments together. Priced at just ₹119, the Buddy Meal includes two burgers (choice of the iconic McAloo Tikki or Veg Surprise), two Cokes, and one medium fries, a perfect meal for two.
The ad cleverly recreates the classic “girlfriend–boyfriend” banter from the original campaign, blending nostalgia with humor. Sara jokes about modern relationships being “too demanding,” with her buddy expecting grand gestures and “princess treatment.” When he simply admits he just wants a McAloo Tikki, it highlights a relatable truth: sometimes, simple pleasures are the best. The spot ends with a voiceover announcing: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just ₹119,” as the couple happily shares their meal.
The campaign’s tagline, “Khao Meal, Baat Ke,” celebrates friendship, simplicity, and smart value. Anant Agarwal, Vice Chairman of MMG Group and CPRL, shared, “Sara’s return is a wonderful reminder of the emotional bond many customers share with McDonald’s. With the Buddy Meal, we’re celebrating friendship, nostalgia, and the simple joy of sharing a meal together.”
Sara Arjun added, “McDonald’s has been special to me since childhood. Being part of this campaign feels nostalgic and joyful, capturing the essence of sharing food and laughter with friends.” Available for a limited time at McDonald’s outlets across North and East India, the Buddy Meal can be enjoyed via dine-in, takeaway, drive-thru, the McDonald’s App, and leading food delivery platforms.
