Malaika has always been recognised for following her passions and interests in life, particularly in the areas of fitness, healthy eating, and overall wellness. Malaika decided to broaden her horizons and move into entrepreneurship after more than two decades in the profession and a successful career in Bollywood and television.
Malaika was quickly recognised as a profitable business partner, and marketers are actively seeking her out to co-create enterprises with. Malaika Arora Ventures, her business label/company, has effectively positioned herself as a strategic business investor, with handpicked tie-ups and investments (MAV).
Malaika has strategically invested in these areas, lending her expertise to the respective brands. She is known for her impeccable fashion, ageless beauty, and unbelievable fitness levels. She’s also positioned herself as a key strategic partner, bringing immense value to the table, particularly in terms of brand marketing and communication.
She now looks forward to bringing the overall wellbeing sector to the fore with prudent investments in the coming year, with business tie-ups like the e-commerce brand Label Life in the fashion space, SARVA Yoga in the fitness space, and her most recent venture with Rebel Food’s Nude Bowl in the clean eating space.
Talking about her ventures, entrepreneur Malaika Arora says, “Our goal at Malaika Arora Ventures (MAV) is to actively look out for and purposively invest in lifestyle, health and wellness brands. Label Life, SARVA Yoga, and now Nude Bowl have been our first steps in each of the three directions we have had in mind- Fashion, fitness, and wellness. But that’s not it. We are already in talks with more such brands and expanding ourselves into the overall well-being segment, including beauty and health. I personally believe in the comprehensive well-being of our body. Concentrating on just one does not support the other. So the idea is to promote good health inside out and we have barely scratched the surface as of now. MAV plans to dig deeper and establish itself as one of the major players in this sector.”