Kangana Ranaut’s Remark on Audience Reception of Films Sparks Comparison with Upcoming Releases
Actress Kangana Ranaut’s film Tejas is now running in theatres. On Saturday, she took to her social media to share a video where she requested the audience to ‘watch films in theatres’. She said that if they have liked films like Uri, Mary Kom, and Neerja, then they will also like her film Tejas.
In the video, Ranaut spoke directly to the camera and said in Hindi:
“Friends, my film Tejas released in theatres yesterday. Whoever has seen this film, has been giving us a lot of appreciation and blessings. But friends, after Covid 19, our Hindi film industry has not been able to recover totally. 99% films are not even given a chance by the audience. I know that in today’s age, everyone has a mobile phone, and TV at home. But community viewing, in theatres which is an important part of our civilization from the very beginning. Dance, arts… every type of dance, folklores… are all essential. So, it is my earnest request to the Hindi film audience and specially the multiplex ones… if you liked Uri, Mary Kom, and Neerja, you will also like Tejas.”
How about checking the video as under:
Even before covid theatrical footfalls were dipping drastically post covid it has become seriously rapid.
Many theatres are shutting down and even after free tickets and many reasonable offers drastic footfall decline is continuing.
Requesting people to watch films in theatres… pic.twitter.com/Mty9BTcpkD— Kangana Ranaut (@KanganaTeam) October 28, 2023
Ranaut’s request comes at a time when the Hindi film industry is struggling to recover from the COVID-19 pandemic. Many films have been released directly on OTT platforms, bypassing theatres altogether. However, Ranaut believes that community viewing is an important part of Indian culture and that audiences should give films a chance to be seen in theatres.
It is to be seen whether Ranaut’s request will have any impact on the box office performance of Tejas. However, it is a positive sign that she is using her platform to advocate for theatre releases.
