Jio Studios and Humble Motion Pictures to Roll Out Global Campaign for ‘Ardaas Sarbat De Bhale Di

Ziya Khan August 27, 2024Last Updated: August 27, 2024

Jio Studios is making a significant entry into Punjabi Cinema with the release of ‘Ardaas Sarbat De Bhale Di’, featuring the renowned Gippy Grewal. In collaboration with Humble Motion Pictures and Panorama Studios, Jio Studios is orchestrating a comprehensive promotional blitz targeting the Indian diaspora across Australia, the UK, the US, and Dubai. This third installment of the beloved franchise is poised to make a global splash upon its release.

With an international rollout planned for major markets such as Australia, Canada, the US, and the UK, the distribution team is casting a wide net while producers tirelessly fuel the buzz for the film’s worldwide premiere.The international promotional tour aims to resonate with the expansive Indian community abroad, especially within the Sikh and Punjabi populations. Jio Studios is blending traditional and modern marketing tactics to highlight the film’s poignant themes of faith, hope, and the human spirit.The campaign will feature a series of meet-and-greets, press visits, collaborations with local influencers, visits to Gurudwaras, and interactions with community figureheads to maximize the film’s outreach and resonance.

Following a star-studded trailer launch in Mumbai with the esteemed director Rohit Shetty, the ‘Ardaas’ team has already made waves in Australia and New Zealand, engaging with communities in cities like Sydney, Melbourne, and Auckland. A memorable moment was the cast’s visit to the Sikh Anzac Memorial in Sydney.As the release date nears, ‘Ardaas Sarbat De Bhale Di’ is set to transcend box-office numbers, aiming to unite audiences through its evocative narrative and deep-seated messages.The film invites viewers on a spiritual odyssey to Shri Hazur Sahib, exploring the transformative journeys of its characters. It’s a tapestry of personal redemption, healing, and epiphanies, underscored by the collective power of prayer. ‘Ardaas Sarbat De Bhale Di’ is scheduled to touch hearts in theaters worldwide on September 13, 2024.