This week, you have a solo release, which comes in the form of Housefull 3. Well, the movie had a decent promotion as the makers left no stone unturned to promote the movie with all the possible means using every damn promotional option. The trailer released also had a decent response from the audience and the critics, giving the idea that the film is likely to give a good amount of humor in the media. In fact, Housefull 3 would be a big release in B Town for having more than 3000 screen tolling higher than the SRK starrer film Fan. Fan failed because it also intended to target the Multiplex audience, which is not the case with Housefull 3.
The fact of the matter is, Housefull 3 has targeted both the multiplex and single screen audience in a big way. Considering the star value, it is a star studded film with having a number of popular B Town stars working in it making it big and better for the audience and compelling to them to get into the theatres to catch the film. Hence the base of the film has been set well by its makers and promoters, which will definitely going to help Housefull 3.
The trade pundits are expecting a decent collection on the opening day, which will soar in the coming first weekend of its release. Thus Housefull 3 is likely to beat the opening day collections for the erstwhile films released by the franchise of Houseful including Houseful 2 with 13.7 crores and even the film of Akshay Kumar Airlift giving 12.35 crores. Also, if you check the franchise value of Housefull, it seems to be good with actors like Riteish Deshmukh and Jacqueline Fernandez who remain the integral part of the film. Hence the first day collection is supposed to be close to 20 crores. Let’s see how things move.