Ranbir Kapoor’s ARKS Debuts First Fragrance ‘ARKS Day’, Marks Entry into Perfume Industry

Ziya Khan June 7, 2025Last Updated: June 7, 2025

Ranbir Kapoor’s premium lifestyle brand, ARKS, has made a significant leap beyond fashion and footwear with the introduction of its inaugural fragrance—ARKS Day. Renowned for redefining everyday essentials through a lens of minimalism and quiet confidence, ARKS now ventures into the realm of fine fragrances, marking an exciting new chapter in its evolving identity.

Essence of ARKS Day

ARKS Day is crafted as the perfect finishing touch for any outfit—“the final, invisible layer before you step out the door.” This gender-inclusive and timeless fragrance embodies ARKS’ signature ethos of subtle sophistication. It opens with a vibrant citrus burst, transitions into warm woody undertones, and culminates in a musky finish, reflecting the brand’s philosophy of balance, simplicity, and inner strength.

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Ranbir Kapoor’s Inspiration

“ARKS Day brings back a lot of memories from my childhood—the places I felt drawn to, the people who made me feel at home. We wanted to capture that essence in this first bottle. It’s familiar, grounding, and made for those who carry their world with quiet strength,” stated Ranbir Kapoor, Founder of ARKS.

A Holistic Lifestyle Experience

With this launch, ARKS steps into what it calls its “sensory chapter,” offering not only clothing and sneakers but also a comprehensive lifestyle experience. The fragrance is seen as a natural extension of the curated wardrobe ARKS has established, complementing its understated yet impactful identity.

Strategic Brand Expansion

“ARKS Day marks our entry into an exciting category that aligns with our vision of building a holistic lifestyle brand. It’s a strategic step—extending our philosophy into scent and deepening how consumers experience ARKS beyond apparel and sneakers,” added Abhinav Verma, Co-founder & CEO of ARKS.

Campaign Launch

To introduce ARKS Day, the brand has launched a campaign film that encapsulates its distinctive tone—effortless cool and quiet confidence. For the first time, the brand shares the story behind the fragrance’s creation, emphasizing its emotional and creative roots.

The campaign features Ranbir Kapoor and is supported by the ‘ARKS Insiders’—a community of creators and tastemakers who embody the brand’s values. This group includes Varun Duggirala (Entrepreneur), Anshuka Parwani (Yoga & Wellness Expert), Sukhmani Gambhir (Stylist and Influencer), Rob (Artist), Sahiba Bali (Actress), Barkha Singh (Actress), and Moses Kaul (Music Artist & Actor).