After garnering nationwide praise for her noteworthy performances in films Highway and 2 States, Alia Bhatt is riding high on the road of success. The actress currently working on her new movie “Humpty Sharma Ki Dulhaniya”, has got one more reason to celebrate now as she has been announced as the face of one of India’s leading haircare brands “GarnierFructis” in India.
Alia is pretty excited about the venture and has even posted about it on the social media. “Fructis has changed, change to Fructis! Guess who is the new brand ambassador for @FructisIndia – ME! Super excited about this :),” she posted on Twitter Monday.
The reason behind the excitement is also because it is the first time that Garnier Fructis has signed on a brand ambassador in India. Alia will be seen featuring in exciting campaigns of GarnierFructis this year.
On Alia’s association with the band, Garnier GM Rupika Raman said, “We’re very happy to welcome Alia on board as the face of Garnier Fructis. Her personality and energy finds great synergies with GarnierFructis. No other brand is as synonymous with youth and vitality as Garnier Fructis. Alia brings both these qualities to the table with her talent and individuality.”
Endorsing the band Alia said that, “My hair is very important to me and I only trust Garnier Fructis which has always been my favorite shampoo. I love it’s fruity, long lasting fragrance and the way it leaves my hair feeling nourished and strong. The new GarnierFructis shampoos & conditioners have been specially developed for Indian Hair. I hope every girl using GarnierFructis benefits from it the way I have.”
However Alia,also endorses the Pure Active range of face washes from Garnier.