After establishing his grit in conventional family trade, business tycoon-Anant Aggarwal has successfully forayed into Bollywood, to produce films that convey a definite message to the public, under the name and title of ‘Yellow Ant Productions’.
Anant Aggarwal, is an exceptionally educated, well behaved and an intellectual Business Tycoon, who has now forayed into film industry with the production of ‘Suswagatam Khushamadeed’ starring Pulkit Samrat and Isabelle Kaif, which is all set to hit the silver screen in India and abroad.
The transition of Anant from being a successful businessman to the youngest producer speaks volumes about his strong determination and aspirations to make his mark in the Mecca of Hindi films – Bollywood which is very rare.
Anant has done his schooling from GD Goenka World School, followed by graduation from IILM and post graduation from Regents University London, United Kingdom. He is admired for his simplicity and solemnity by virtue of which he has ascended the superior summit and has continued the legacy of his father to set up such a gigantic empire.
Anant started to work at a very young age. He joined his family business under the name of Viney Corporation Limited (VCL). He was looking at Purchase, Marketing and Finance at Viney Corporation. Viney Corporation was founded by Viney Aggarwal (Anant’s Dad) and his uncle’s in 1989.
Viney Corporation is a leading manufacturer of Auto-parts for OEM and Tier 1 Automotive customers. VCL has nine factories in India and three in Europe with 5000 workforce. VCL is an approved vendor for BMW, Rolls Royce, Fiat, Ferrari, Hero MotoCorp and many more OEMs. Viney Aggarwal took a complete exit in 2020 from Viney Corporation Limited.
Anant has founded Viney Equity Market LLP (VEM) in 2019. VEM is an investment arm of Viney Aggarwal Family. VEM invests in Direct Equity, Debt, Unlisted Shares and Angel Investments. VEM has invested money in Galaxy Card in July 2021, which is a fin-tech platform offering instantly approved credit cards.
Galaxy card has recently raised a $450K angel funding round led by JITO. According to CMIE (Center of Monitoring the Indian Economy), India has nearly 200 million people employed in blue-collar jobs; these people are in need of a daily credit limit but due to the lower-income and extensive paperwork requirements, such people are not catered to by the financial institutions.GalaxyCard focuses on making credit cards easily accessible to customers with a monthly income of less than Rs30,000, who are typically rejected by banks. So far Aggarwal family has invested more than 45 crore securities.
Anant and Viney Aggarwal are also making a 1 percent + Portfolio for Direct Equity in which they will be buying more than 1 percent + shareholding in NSE & BSE listed companies. So far in Q1 2021 they have added 3 stocks in their 1 percent + portfolio– SMC Global Securities Ltd, North Eastern Carrying Corporation Ltd and Ritco Logistics Ltd.
Anant Aggarwal, during this time initiated different performance-driven programs to keep employee’s motivation intact. His other ventures are into film production, and he owns a production house named ‘Yellow Ant Productions’ which is all set to come up with some great films and web shows.
The production house is Anant’s joint venture with brother Akshay Aggarwal. The duo’s upcoming film as producers is ‘Suswagatam Khushamadeed’ starring Pulkit Samrat and Isabelle Kaif. The movie intends to spread a message of love, friendship and compassion elements that glue a society together. The film will fulfill the much required love, support and humour in this dark times.
Anant is further planning to diversify into Hospitality Business, Footwear Industry, Automotive Industry and Financial Sector.