CT Trends

Finolex Cables roped in Kartik Aaryan and Kiara Advani as brand ambassadors

Finolex Cables Limited, India’s biggest manufacturer of electrical and telecommunication cables, has announced the appointment of Bollywood celebrities Kartik Aaryan and Kiara Advani as brand ambassadors, as well as the launch of a new 360-degree campaign titled ‘No Stress. Finolex.’ Finolex Cables has appointed Kartik Aaryan, the next-gen heartthrob, and Kiara Advani, the nation’s new dream girl, as brand ambassadors to guarantee the brand engages with the young of India.

In three TV commercials starring the two actors, the new campaign will highlight the varied product range of ceiling fans, LED lights, and electric cables and wires. Finolex Cables, which began as a wire manufacturing, has been a household name in India since 1958. In its never-ending drive to provide entire electrical solutions to its customers, the company’s portfolio has grown to include a diverse range of items such as Electric Water Heaters, Fans, LED lights, Switches, Switchgear, and so on. The company upholds the highest quality standards in all of its products and strives to be the most customer-centric organization in the country. Finolex Cables’ new posture strives to ‘Xceed Xpectations’ of its customers with this attitude.

Talking on the brand refresh, Mr. Deepak Chhabria, Executive Chairman, Finolex Cables said, “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’. Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.”

Announcing the campaign, Mr. Amit Mathur, President – Sales & Marketing said “There is a rising awareness among the new age consumers about safe, smart and stress-free home solutions. Our dedication and passion in making our customer’s life Stress Free has resulted in designing our products to be feasible and dependable. The new campaign reiterates this purpose and our promise to go beyond customer expectations by providing them with reliable and innovative electrical solutions. We are delighted to have Kartik Aaryan and Kiara Advani, two of the most promising and talented young actors of the film industry to be the face of the brand and help further strengthen the brand’s connect with its customers.”

Speaking about his association with Finolex Cables, Kartik Aaryan said, “I am pleased to be associated with Finolex Cables, a brand that has quality products, diversified product portfolio and a strong market presence. The new campaign being relatable and refreshing, resonates with my personality and is in sync with today’s youthful mindset.” Being the face of the brand, Kiara Advani, said “I am glad to represent a brand with such a positive and deep rooted Indian legacy. While there is constant innovation and new designs, the quality is never compromised and I’m elated to be part of something that represents such consistency.”

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