We are head on into the digital era and we yet have no idea about its extremes. The roles are redefined and now the ‘Influencers’ have become the giants of the digital marketing space, who have changed the idea of business development, branding, and outreach strategies. Agree or not, but we love to watch them – all that they do, wear, eat, or buy. The Influencers are the ones setting trends and we are lapping up notes from their feeds.
Maria Kazi, CEO of Mour Media, successful today, started building everything from scratch in 2017. She is an illustration & inspiration for women of South Asia and Middle East, who wish to embark on the same voyage.
Maria is also a Media Maven and a TV Presenter, which provides her an advantage over other influencers in creating content and the strategies for its outreach. Leading business houses in UAE take benefit from her strength in the influencer marketing space as her agency Mour Media handles over two hundred Influencers in Dubai.
Although initially starting a career from a corporate health sector, Maria was always interested in media as profession. While producing content for her company, it was getting difficult to make the presenters do the show as she wanted it. Eventually it led to the decision of hosting and presenting her own shows which later lead to projects with other clients and broadcasters.
More to Maria
Although running a rewarding business, she is happy being an Influencer as well. She believes that no matter whatever stage you reach in life, there is no top or end to it! That is why she constantly keeps working on being better and going with the flow. Being an influencer is not her end-goal, rather a route which is leading her further ahead in her career path. Her aim is to constantly enhance myself and assess my strategies each day. There is no threshold to what I intend to carry out. Anything she is doing today is just a beginning and a route towards something great!”
As a businesswoman she strongly emphasises on being the best and always on top of the game. Trust your intuitions, she advices. “Success is never accomplished by a number. Deep inside I know my next move, which I never share with any one until they see it happen. It is only you who know the real struggle and story behind your success. Let your actions speak.
Connecting brands to people
Maria believes that every business, not only in UAE but all over the world, require to have an influencer on board who can connect the brand to their followers based on their need.
As a guideline for new influencers she incites them to use the freedom of expression for their feed, but within the protocols of the social platform being used.
Anyone can be an influencer
In her view, everyone is already an influencer. They might not know it, but they are certainly influencing their surroundings in one way or another. So why not do it officially over a social media platform?
The names that inspire her.
One of her favourite female entrepreneurs outside UAE is Priyanka Chopra, who according to Maria is not only flourishing in her career but is also one of the few public figures who has made smart choices at the peak of her career. Goodness begets goodness and you reap what you sow. It’s that simple she says and so one always needs to choose smartly.