Diligence & Commitment of Preeti led her brand Fayon reach high at the success ladder 

Preeti Jatia
Preeti Jatia

Preeti Jatia is more known for her brand Fayon Kids. Thanks to her hard work and commitment she has put in her business of not less than one and a half decades, her premium kidswear brand called Fayon has become synonymous to offer quality products. She deals with tailor-made clothes for kids, infants, and teens. Talk about the best quality fabric and design and you can certainly name Fayon on the top. Talking about the brand, it deals with taking care of the comfort level of the kid while she designs a dress for them. This has been the key USPs of her brand.

The brand’s specialty is also into coming out with unique accessories along with the outfit that complements each other the best. The brand has designs for kids suiting all occasions including for weddings, birthdays and festivals along with the theme parties as well. The brand’s designs are the perfect blend of current fashion trends and comfort elements. It uses threads and lining made up of cotton that makes the outfit comfortable both for the kids and their mothers.

Preeti’s journey in bringing out this brand started when she realized that comfort and quality does not often come together for kids’ attire. She then took the pain to blend both the elements targeting design and comfort in a big way. This dearth in the market-led her passion to evolve and she started designing the best dresses with the comfort elements. For her, Fayon comes out with the love for the kids along with giving direction to her passion to design exclusive outfits for them. With celebrity kids becoming her clients, the doors to the global market have been opened for Fayon.

The elements like quality, comfort and good design has helped to promote the brand the best not just in Bollywood but also in the Hollywood industry allowing the star kids to prefer this brand. Star kids not flaunt their outfits with their designs by Fayon. The classic example is of Priyanka Chopra and Nick Jones marriage where many kids were seen with Fayon attires. The brand now has networked with top branded outfit stores including Aza, Ashni and Carma and ship the outfits all across the world. The brand is known to have carved its niche in India and all set to create a strong presence in the market. Recently at the Kids Fashion show in Texas, US, cute little kids praded over the ramp with her cool designed outfits, making more confident and comfortable.

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