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Digital medium a Threat to Bollywood – Karan Johar

Cinema nowadays is not just confined to watching films in any single or multiplex screens. Now, we have digital media had its presence in the life of people. People today can access movies online available at different streaming platforms along with original content. The popular filmmakers like Karan Johar have their own view of seeing the digital media. He says that the media has both the boon and bane in it. He feels that it is good as it helps writers and people with new and unique content to showcase their work before the audience. He also thinks that this medium has its own experience for the audience when compared to watching any movie in a theatre. He said people could watch both the films and the web series on the digital platform.

Karan Johar was talking to a leading newspaper and then continued saying that he should be talking about the positive side of the same. He said that the modern day world has more verticals of entertainment and digital is the newly added one. He said it had given fresh talents to showcase their work including storytellers, writers and actors to name a few. He then talked about the flip side of the medium as well. He said it had hampered the footfall among the audience catching up the films in the theatres. He said that filmmakers now feel this as a challenge and thus have to put more efforts into enhancing the content.

However, Karan Johar was recently seen launching his own digital platform and now intends to put on the content on it as well. At the same time, he said that the filmmakers now adding more efforts in their storytelling efforts. He then cited out many examples stating that with films like Simmba, Badhaai Ho and Raazi, people are now getting good content. He said every decade has its own pattern of films like the nineties had the love and romantic movies, and now we have concept movies including Raazi and Uri to name a few. He also talked about films like Badhaai Ho and his own film Simmba that can be put into this category. He concluded saying that with rich content, the filmmakers can defy the challenge of digital media.

CineTalkers Admin

Is a Senior Content writer and have been into the content domain from more than a decade. He has dealt with diverse areas in content writing, and writing has been his passion. He has been associated with CT since past five years being ardent Bollywood fans that enable him to produce quality articles.
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