Blue Carioca Entertainment announced the launch of their IndieGoGo Campaign for supporting the release of their latest web series, ‘Brazzy Jazzy’. The makers of the web series are ready for the release of the complete Season 1 and are finalizing the funds raising for their multi-platform marketing effort. The IndieGoGo campaign already went live on June 18th and includes the release of the pilot episode as well. The remaining 12 episodes will be launching on July 7th.
Brazzy Jazzy is centered on the experiences of a middle class, well-educated Brazilian girl who is trying to make it to the NYC Fashion World. Called as a fish out of water tale with the pursuit of fetching the American Dream as a backdrop, the story of Brazzy Jazzy is well fueled with cultural clashes, absurd situations, and feisty group of female outsiders. The show stars Brazilian Tatyane Meyer who is popularly known for her roles in various Brazilian Tela-Novelas.
Talking about the web series, its creator Steve Becker spoke his heart out, “I wanted to demonstrate the passion Brazilians bring to life in NYC as well as the challenges faced by all, especially immigrants, striving for the American dream. Having lived in Rio for 6 years and married a Brazilian, I like to believe that I have insight into the Brazilian American experience’. Becker went on to state that ‘Shockingly, there are no shows about Brazilian-American life on TV or how their culture differs greatly from the more media saturated Hispanic lifestyle. That is until now!”
His production company, Blue Carioca holds its offices in both New York City and Rio De Janeiro.
In addition to the fundraising efforts, the other campaigning strategies include- a social media contest for generating the buzz for the launch of the series.The IndieGoGo campaign is expected to raise approximately $25,000 for digital, radio, internet and TV promotion as well as pre-production funds for Season 2. Also, the creators are hoping about the web series getting picked up by any of the popular streaming service providers such as Netflix, Amazon, or Apple.