Bollywood composers have ventured with You Tube for AR Rahman Live Jammin where the versatile singer will sing along with Bollywood composers Salim-Sulaiman, Clinton Cerejo and Mithoon along with internet sensations Sanam and Shraddha Sharma.
“Jammin’ has spawned a new genre of music that we like to call ‘non-film Bollywood’ by bringing together mainstream composers with YouTube stars to create original compositions that typically would be commissioned for a blockbuster film,” Samir Bangara, co-founder and Managing Director of Qyuki, said in a statement.
A musical performance of his latest digital hits along with crowd classics, Rahman’s set will also enthral the audience to the track “Yaara” – a collaboration with all YouTubers of Jammin’.
“I am looking forward to performing at the Jammin’ Live concert along with all the Jammin’ artistes,” said Rahman, who is also the co-founder of Qyuki — a multi-platform media network across digital, live, TV and film.
Jammin’ is in association with YouTube. Satya Raghavan, Head of Entertainment for YouTube in India, said: “This live concert with Bollywood music legends and YouTube stars heralds a new era for the music industry in India.”
The lineup for the concert also includes Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty and RaagaTrippin’.