Saregama and E-Major (the music division of Friday Filmworks) have announced a strategic musical content relationship in which they will collaborate on original songs and music videos in the coming months.
Saregama, India’s oldest and largest music label, has been steadily making inroads into the expanding Hindi original music field in recent months, with some of the industry’s greatest artists releasing their latest tunes with them. This adds to their already impressive list of mega-budget blockbusters and their official music label.
Taking to their social media handle, EMajor Music wrote, “Something special is coming up! Stay tuned for one of our biggest projects yet!
@neerajpofficial @devendradeshpande31 @saregama_official”
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Neeraj Pandey, Friday Filmworks’ co-founder & writer and director shares, “We are excited and looking forward to collaborating with Saregama and create original musical content through our music venture, E-Major. Key collaborations with accomplished as well as new artists will be the foundation of this partnership”.
Vikram Mehra, the MD of Saregama says, “We were keen to work with Neeraj Pandey and have been discussing projects with him for a while. The idea of launching Hindi originals, written by the wordsmith, Manoj Muntashir, under the artistic vision of Neeraj and Shital, was just the kind of partnership we were looking to kick-start with. This sets the seeds for a long-term partnership we want to foster with Friday Filmworks’ E-Major in the coming years.”
Producer of Friday Filmworks, Shital Bhatia, says, “This creative and strategic collaboration is the result of our passion for music. With E-Major and Saregama, we’ll endeavour to produce tracks that will be evergreen. Looking forward to launch our first set of songs soon!”
The songs will be written by the famous lyricist Manoj Muntashir. He says, “These are exciting times for me to be a part of this journey. I will be working with some amazingly talented people, and we hope the audiences love our music as much as we love making it”.
The project will soon go into production. This collaboration with Saregama and E-Major appears to be destined to make some musical waves in the business.