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Bollywood celebs slam a perfume ad for promoting gang-rape culture

Bollywood celebs slam a perfume ad for promoting gang-rape culture. A specific perfume ad has sparked outrage in a country where women are still attempting to find their footing and actresses are still fighting for equal pay, sexual harassment, and other challenges. An advertisement for the perfume brand ‘SHOT’ recently made the news for all the wrong reasons.

Many Bollywood celebrities who saw the ad attacked it on social media, calling it a “disgusting endorsement” of rape culture. Priyanka Chopra, Farhan Akhtar, Richa Chadha, Swara Bhaskar, and Sona Mohapatra have all spoken out against the cringe-worthy ad.

Priyanka Chopra took to Twitter to speak on the ad saying, “Shameful and disgusting. How many levels of clearances did it take for this commercial to be green-lit. How many people thought this was ok? I’m so glad that it was called out and now the ministry has taken it down. Appalling!” On the other hand, Farhan Akhtar too added, “What incredibly tasteless and twisted minds it must take to think up, approve and create these stinking body spray ‘gang rape’ innuendo ads..!! Shameful.”

Besides them, Bollywood actress Richa Chadha said, “This ad is not an accident. To make an ad, a brand goes through several layers of decision making. Creatives, script, agency, client, casting… DOES EVERYONE THINK RAPE IS A JOKE? Revelatory! This brand, the agency that made this ad need to be sued for the filth they’re serving.”

Swara Bhaskar said, “A teenage girl was gang raped in Hyderabad-such incidents happen daily in India.. companies like @layerr_shot choose to make TV adverts joking abt & ‘cool-ifying’ rape & gangrape. Beyond disgusting! Not just tone deaf, also criminal! Absolutely shameful! What agency created it?”

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In a world full of writers, I'll just be another one with an edge to be the best. I am Reema Chhabda, a content writer by trade and part-time poet.

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