In the world of web series happening all around the globe, even the social media platforms are taking a count on it. Tinder is now, coming up as the newest face in this league as it’s ready to join the bandwagon of brewing OTT content with its social bonding ideas.
Tinder has recently announced the release of an apocalypse-themed interactive web series that is soon going to be available on its app in the USA. However, the show will be exclusively available on the app. consisting of four episodes, spanning over five minutes each, it will offer the space to the users for making choices on behalf of the protagonists and sharing the same on their user profiles.
As learnt, the series will be similar to the Netflix Original Bandersnatch that earlier released in the year 2018.
Tinder CEO Elie Seidman making the official announcement said, “Seven years ago, Tinder revolutionized the way we meet with the invention of its Swipe feature. Now, with ‘Swipe Night,’ we’re proud to be pushing the envelope again, by letting people connect in ways they can’t anywhere else.”
The other rigorous competitors of Tinder today are Bumble and OkCupid.
The series will be titled as Swipe Night and it will stream its new episodes on every Sunday of October for six hours – between 6 p.m. and midnight. Currently available only for the app users, there haven’t been any declarations on this account if it will be further streaming on Netflix or any other streaming giant or not.
Bringing in streaming video on Tinder for the very first time, Swipe Night will be following a group of friends- Angela Wong Carbone (Chinatown Horror Story), Jordan Christian Hearn (Inherent Vice), and Shea Gabor. Offering the layers of moral dilemmas and practical choices for the users, a seven seconds timeline will be provided to them to decide without going back.
After each Swipe Night story release, the critical choices will be added to the members’ profiles, showcasing the potential decisions and its matches.
Ravi Mehta, Tinder’s Chief Product Officer threw light on this account, mentioning, “More than half of Tinder members are Gen Z, and we want to meet the needs of our ever-evolving community. We know Gen Z speaks in content, so we intentionally built an experience that is native to how they interact. Our hope is that it will encourage new, organic conversations based on a shared content experience.” said