Anushka Sharma and Virat Kohli Join Forces as Global Ambassadors for Pay10: A Power Couple Collaboration Making Waves

Ziya Khan October 9, 2025Last Updated: October 9, 2025

Bollywood superstar Anushka Sharma and cricket legend Virat Kohli, often hailed as the ultimate power couple, are now lending their star power to the fintech arena as the new Global Brand Ambassadors for Pay10. The duo will spearhead Pay10’s dynamic brand campaigns, starting with the launch of its UPI-enabled payments app in India. Combining charisma with credibility, Virat and Anushka are set to infuse Pay10’s digital presence with trust, innovation, and style.

They will feature prominently in a series of brand films, digital initiatives, and large-scale campaigns that reflect Pay10’s mission to make financial transactions inclusive, seamless, and secure. For Pay10, bringing on board this iconic couple is a strategic move to redefine how fintech engages with consumers. Their shared values—discipline, authenticity, and forward-thinking—perfectly align with the brand’s commitment to delivering smooth and reliable digital experiences.

Pay10 Chairman Prabhpreet Singh Gill (Harry Gill) commented on the partnership: “Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted. Virat and Anushka embody these qualities. His discipline, performance, and passion, combined with her creativity, authenticity, and entrepreneurial spirit, make them ideal ambassadors to tell our story as we launch the Pay10 brand.”Expressing their enthusiasm, Virat Kohli said, “Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence.

I’m proud to support a brand that shares my commitment to pushing boundaries and striving for world-class performance.” Anushka Sharma added, “Payments with Pay10 are smooth and secure, offering businesses and customers convenience, speed, and trust. I know how vital reliable payment solutions are to make every transaction effortless.”With nearly 400 million fans worldwide, Virat Kohli remains a global icon of excellence and relentless ambition.

Anushka Sharma complements this with her acclaimed career as an actor, producer, and entrepreneur known for championing creativity and compelling storytelling. Together, their combined appeal will anchor Pay10’s efforts to highlight its diverse services—from digital wallets and QR payments to real-time cross-border transfers and merchant solutions. By partnering with Virat and Anushka, Pay10 is not only strengthening its brand but also ushering in a new era of star-powered innovation in the digital payments space.