In the current lock downtime, we see people have no reason to go out except to stay at home. With this current lockdown session, we see the popular OTT platform Amazon Prime Video coming out with a big announcement. It claimed that it will allow the users to access free movies from its app for free of cost. All the current consumers and subscribers of Amazon Prime Video are now being able to access the free service for movies coming on it.
They have come out with various genre films that would be suitable both for families and kids for free. This free service is only for the new subscribers who have taken up the free trial of just one month or are seen in the initial month. Once they access the one-month free service, they are then going to access a wide range of programs by paying the said amount in Rupees for the same.
However, these users have no option to demand movies of their choice, it is the Amazon Prime that is going to choose the programs for themselves to offer free content. They can then change the different content as per the different locations. A majority of people are seen working from home and staying locked inside which has allowed the OTT giants like Amazon to get connected to the subscribers and attract others in a big way. We see the OTT platform currently competing with each other in various and Amazon Prime has come up with this idea to get more subscribers in a big way.