Alia Bhatt to Debut at Paris Fashion Week as L’Oréal Paris Global Brand Ambassador

Ziya Khan September 11, 2024Last Updated: September 11, 2024

In a groundbreaking moment for Indian cinema and global beauty, Alia Bhatt is set to make her debut as the Global Brand Ambassador for L’Oréal Paris at Paris Fashion Week 2024. Alia will grace the runway at the highly anticipated Le Défilé L’Oréal Paris on September 23, held at the iconic Place de l’Opéra. Returning for the seventh time since 2017, Le Défilé, themed “Walk Your Worth,” will celebrate women’s empowerment, inclusion, and sisterhood, showcasing the intersection of cutting-edge beauty and fashion. This year’s theme aims to promote self-worth and solidarity among women around the globe.

Alia Bhatt’s involvement in this monumental event not only underscores her status as a global icon but also aligns with L’Oréal Paris’ mission to empower women to embrace their uniqueness and inner strength. She will be joined by an impressive lineup of international ambassadors, including Aishwarya Rai, Leïla Bekhti, Marie Bochet, Cindy Bruna, Viola Davis, Jane Fonda, Luma Grothe, Kendall Jenner, Liya Kebede, Aja Naomi King, Eva Longoria, Andie MacDowell, Bebe Vio, and Yseult.For the occasion, Alia will wear the iconic ‘Worth It’ lipstick shade from L’Oréal Paris’ Infallible Matte Resistance Lipstick Collection.

Being among such inspiring, powerful, and confident women fills me with pride, and I can’t wait to join them on this platform that celebrates sisterhood and empowerment,” said Alia Bhatt, Global Ambassador for L’Oréal Paris.Dario Zizzi, General Manager of L’Oréal Paris, emphasized the importance of the event, stating, “We are excited to have Alia Bhatt debut as our Global Brand Ambassador at Paris Fashion Week. Alia embodies the core values of our brand—worth, empowerment, and courage. At L’Oréal Paris, our aim is not just to make beauty accessible but also to cultivate an environment where every woman feels celebrated and acknowledged. Alia’s presence at Le Défilé demonstrates our commitment to fostering a more empowering beauty experience for women everywhere.”In a strategic partnership, Myntra Beauty will serve as the official beauty partner for Le Défilé L’Oréal Paris this year. Sharon Pais, Chief Business Officer of Myntra, remarked, “Myntra is proud to be L’Oréal Paris’ official beauty partner for Paris Fashion Week 2024.