Living up to the movie tagline – ‘Holi Pe Goli’, the makers of the eagerly-awaited Akshay Kumar starrer ‘Bachchhan Paandey’ were in for a sweet surprise when they discovered special movie branded gulaal packets circulating in markets.
When it comes to monetizing celebrities with a pun, no one perhaps does it better than the Indian traders. Like always, this Holi season too, the market areas of cities like Mathura, Faizabad, Lucknow, Prayagraj, Agra (UP) and suburban districts of Mumbai will be flooded with ‘Bachchhan Paandey’ branded colours.
This Holi became all the more special for the makers of the Akshay Kumar-Kriti Sanon-Jacqueline Fernandez starrer with the new organic and herbal gulaal available in the markets for Holi enthusiasts.
This unique edition, titled ‘Holi Ke Rang, Bachchhan Paandey ke sung,’ was initiated by a gulaal manufacturer in Lucknow who is also a passionate Akshay Kumar fan. Holi was always a joyous occasion, and having a big-budget Akshay Kumar film to look forward to was reassuring for fans.
‘Bachchhan Paandey,’ directed by Farhad Samji and starring Kriti Sanon, Arshad Warsi, Pankaj Tripathi, Sanjay Mishra, Abhimanyu Singh, and Jacqueline Fernandez, has received a positive reception from the public.
Prepare for ‘Holi Pe Goli,’ because Nadiadwala Grandson Entertainment’s ‘Bachchhan Paandey’ will hit theatres on March 18, 2022!
Earlier, while visiting the National Museum of Indian Cinema, Akshay was quoted as saying, “I’m overwhelmed to be here. Indeed it was a pleasure associating with NMIC, I have grown up watching the celebrated films over the years, and everybody should come & see this magnificent film museum. If I could add, I’d say it’s almost like a place of worship for a filmmaker as the works of legendary filmmakers have been respectfully archived and portrayed here.”
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