Indian superstar Ajay Devgn, in partnership with Vishwa Samudra Group, has officially rebranded NY Cinemas as Devgn Cinex. The launch took place during the North Bombay Sarbojanin Durga Puja celebrations at SNDT Women’s College in Juhu. Bollywood Hungama was the first to report the event, which drew members of Mumbai’s cultural and film communities, marking a milestone for Indian cinema.
The ceremony began with traditional Durga Puja festivities, followed by the unveiling of the Devgn Cinex logo amid cheers, music, and vibrant lighting. This rebranding reflects the collaboration between Vishwa Samudra and NY Cinemas, with a shared goal to elevate the movie-going experience through upgraded theatres, cutting-edge technology, and expansive growth across India.Speaking at the launch, Ajay Devgn remarked,
“Durga Puja is a celebration of tradition, togetherness, and shared joy. In many ways, cinema does the same—it brings people closer through stories. And what better day than today to announce the next chapter for our cinemas. With Devgn Cinex, our vision is to bring this magic to audiences across India with state-of-the-art formats that allow every emotion and every moment of a film to be experienced at its fullest.”Shivdutt Das, Group Managing Director of Vishwa Samudra, added,
“Devgn Cinex is more than a new name; it is a vision to transform cinema halls into spaces of innovation, comfort, and culture. We are committed to scaling this brand across India.”Devgn Cinex plans to introduce premium formats and leverage modern digital technologies such as AI, app and web platforms, customer engagement tools, and rewards programs to offer seamless experiences for moviegoers. The company’s strategic focus includes expanding its presence in metros, tier-1 cities, and notably strengthening its footprint in South India in the coming years.Mr. Satish Kottakota, CEO of NY Cinemas, stated,
“Devgn Cinex is ready to expand its footprint with new screens planned across the country. Our immediate focus will be metros and tier-1 cities, especially in South India, where the appetite for cinema is unmatched. This is just the start of a growth story we are excited to share with audiences nationwide.”The launch event, held during the historic North Bombay Durga Puja—a cultural gathering spot for Mumbai’s creative community since 1948—lent a sense of heritage and significance to the occasion. Actress Kajol, Ajay Devgn’s wife, and Mrs. Sonam Shivdutt attended as special guests.
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