Ajay Devgn, Imtiaz Ali, and Neeraj Roy Join Asif Bhamla for ‘Tik Tik Plastic 3.0’ Campaign on World Environment Day 2025

Ziya Khan 2 weeks agoLast Updated: April 29, 2025

The Bhamla Foundation, led by its chairman Asif Bhamla, has officially launched its World Environment Day 2025 campaign today, reaffirming its commitment to global environmental advocacy. This year’s initiative, titled “Tik Tik Plastic 3.0,” is centered around the theme #BeatPlasticPollution, tackling one of the most urgent environmental issues we face today. Bollywood actor Ajay Devgn will spearhead the campaign, leveraging his influence to raise awareness about plastic pollution and promote sustainable practices.

Noted filmmaker Imtiaz Ali has been brought on board to oversee the creative elements of the initiative, ensuring that the message is delivered in an impactful and imaginative manner. Supporting the campaign’s digital outreach is Neeraj Roy, Founder and CEO of Hungama Digital Media, who will enhance the campaign’s visibility through innovative online platforms. “Tik Tik Plastic 3.0” marks the third chapter of the Bhamla Foundation’s ongoing environmental movement, building on the achievements of prior campaigns aimed at raising public awareness about plastic waste and ecological sustainability. Check the update on this news on the popular Bollywood site called Bollywood Hungama as under:

World Environment Day 2025: Asif Bhamla, #AjayDevgn, #ImtiazAli and Hungama’s Neeraj Roy unite for Tik Tik Plastic 3.0@Asifbhamlaa @ajaydevgn @neerajroy https://t.co/H2EC4W4xoK

— BollyHungama (@Bollyhungama) April 28, 2025

By engaging prominent figures from the entertainment and digital sectors, the campaign seeks to resonate with a broader audience, particularly the youth, and inspire collective action against plastic pollution. The campaign will be rolled out across various platforms leading up to World Environment Day on June 5, 2025, incorporating creative content, social media initiatives, and community outreach programs. With its emphasis on collaboration and creativity, “Tik Tik Plastic 3.0” aims to make a significant contribution to global efforts to reduce plastic waste and safeguard the planet for future generations.