AI Meets Legacy: ‘Kaun Banega Crorepati’ Partners with Google Gemini for an Enhanced Contestant Experience
The iconic quiz show Kaun Banega Crorepati (KBC), hosted by megastar Amitabh Bachchan, is set to undergo a major technological transformation. In a significant step for Indian television, Google India and Sony Pictures Networks India have collaborated to integrate Google Gemini into the upcoming season, turning the AI chatbot into an interactive knowledge companion for both aspirants and viewers.
This AI-powered integration will span across Sony Entertainment Television (SET) and the Sony LIV streaming app, embedding Google Gemini into the KBC journey right from the registration phase through to final quiz preparations.
Key Highlights of the Collaboration:
Seamless Registration Guidance: Aspiring contestants can already use the Gemini app to get step-by-step guidance on the registration process, eligibility criteria, and application requirements. Registrations for the new season are currently live.
Interactive GK Preparation: In the coming weeks, Google Gemini will launch interactive challenges designed to help users sharpen their general knowledge across diverse subjects, making the preparation process more engaging and intuitive.
A Technology-Driven Chapter: While full details of the AI features will be revealed closer to the show’s premiere, the partnership signals a new era for KBC, combining its massive cultural legacy with the conversational power of artificial intelligence.
From the Leadership:
“Through our collaboration with Google Gemini, we are bringing together the legacy of ‘KBC’ with the power of Google Gemini’s Artificial Intelligence for households across India.” — Nachiket Pantvaidya, Chief Content Officer at Sony Pictures Networks India.
“We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.” — Kanika Kalra, Director of Marketing at Google India.
Over the years, KBC has evolved from a standard game show into a nationwide celebration of knowledge. By introducing Google Gemini as a digital learning ally, the makers are set to significantly boost audience engagement, offering a modern, tech-forward experience for millions of quiz enthusiasts across generations.
