Akshay Kumar’s much awaited film ‘Prithviraj’ which was scheduled to release on January 21 has been postponed due to the Omicron and the growing Covid cases in India.
TOI quoted a source as saying, “When you have a sureshot blockbuster at hand that will appeal to audiences across the country, you can’t gamble with such a huge product. ‘Prithviraj’ will massively aid in bringing people back to the theaters and it can’t be released at a time when it won’t fulfill this purpose. Business wise too it doesn’t make sense to compromise a film that will rake in the moolah at the box-office.”
“It’s a no-brainer to postpone the film and gauge Omicron and the Covid-19 scenario before taking a call on the next release date of the film,” it added.
Before making a decision, the production house would wait to see if the situation in the country improves, according to the insider. The increase of cases, however, has prompted the banner to promote the film’s release.
“YRF was waiting till the last minute to see if the situation in India and overseas improves but the pace with which coronavirus cases are accelerating, it forced their hand to hold on to the biggest title.”
The source added: “Everyone is looking at ‘Prithviraj’ to take the box-office by storm and set some new milestones in the post-pandemic era and YRF is committed to this belief. They will put this project out when it can set the box-office on fire.”
Directed by Chandraprakash Dwivedi, ‘Prithviraj’ also marks the debut of former Miss World Manushi Chhillar.
Jersey’s producers revealed last December, just three days before its premiere, that the picture would be delayed. On the same day that the Delhi government announced the closure of theatres due to an increase in cases in the capital, Shahid Kapoor released a statement.