CT Trends

After Aryan Khan arrest Byju pulls down ads featuring Shah Rukh Khan

After the arrest of Shah Rukh Khan’s son Aryan Khan the Ed-tech major Byju’s has reportedly paused all adverts featuring Bollywood star. According to the reports, after the company faced trolling on social media it stopped all ads over the last few days for which it had made advance bookings.

SRK is a face of Byju along with other major companies like Hyundai, LG, Dubai Tourism, and Reliance Jio among others.

As per the report the company pays Rs 3-4 crore annually to Khan to endorse the brand. SRK has been associated with the company as their face since 2017.

Byju has seen tremendous growth as a startup over the past few years. As per the reports Byju’s pulled SRK ads as the company would not like to be associated with the actor given the controversy around Khan’s son. However, it is yet not mentioned whether the company has dropped the actor as its brand ambassador altogether or just paused the actor till the air gets clear.

Meanwhile, Aryan Khan along with seven others were accused of being caught in a drug bust on a cruise ship ‘Cordelia’ sailing from Mumbai to Goa last week. The Narcotics Control Bureau (NCB) conducted the raids undercover sleuths produced a haul of 13 grams of cocaine, 21 grams of Hashish, 22 pills of MDMA and 5 grams of MD.

Reema

In a world full of writers, I'll just be another one with an edge to be the best. I am Reema Chhabda, a content writer by trade and part-time poet.

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