Amazon Music and Shakira have partnered for a global celebration honoring women in Latin music, featuring a worldwide livestream of Shakira’s Madrid concert on October 3. Serving as the grand finale for both her Las Mujeres Ya No Lloran World Tour and her ES Latina European Residency, the concert will stream subscription-free on Prime Video, the Amazon Music app, Fire TV, and Twitch. For viewers in India, the performance will broadcast on October 4 at 12:15 AM IST.
Celebrating Women in Latin Music
The concert anchors Amazon Music’s 2026 initiative, The Women Shaping Latin Music, under its broader Music Connects Us campaign. The movement celebrates female influences in Latin culture while supporting women across art, business, and technology. Data from Amazon Music highlights Shakira as the year’s most-listened-to Latina artist globally, with her track “Dai Dai” ranking as the platform’s top-streamed song of 2026.
Amazon was quick to share the details on its social media handle, have a look as under:
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Exclusive Releases and Fan Experiences
To mark the occasion, Amazon Music is launching an exclusive RVSSIAN remix of “Dai Dai” and a 25th-anniversary marble vinyl edition of Laundry Service. In Madrid, fans can visit El Museo Shakira, an interactive exhibit powered by Alexa+, and enjoy a dedicated all-women performance stage. Shakira has also curated special platform playlists, including El Mixtape, featuring female artists who shaped her career.
Empowering Female Entrepreneurs and Tech Talent
Beyond entertainment, the collaboration introduces impactful social initiatives. The Las Mujeres Facturan storefront will highlight products from Latina-owned businesses and female musicians. Additionally, Las Mujeres Ayudan pairs Amazon Web Services with Shakira’s Fundación Pies Descalzos and Laboratoria to offer free cloud computing and AI training to women across Latin America, aiming to upskill one million women by 2028.
