Shah Rukh Khan, Aryan Khan, and Nikhil Kamath Partner with Radico Khaitan to Launch Luxury Spirits Venture

Ziya Khan August 13, 2025Last Updated: August 13, 2025

Radico Khaitan Limited has announced an exciting new partnership with Bollywood icon Shah Rukh Khan, his son Aryan Khan’s D’YAVOL Luxury Collective, and entrepreneur Nikhil Kamath, co-founder of Zerodha, to launch a premium spirits venture under the banner of D’YAVOL Spirits. This collaboration aims to craft some of the world’s finest luxury alcoholic beverages, catering to discerning consumers in India and across global markets by celebrating rich regional heritage with bottled-in-origin offerings.

Radico Khaitan’s board has approved a strategic investment and partnership with D’YAVOL Spirits B.V. and D’YAVOL Spirits Private Limited. Through this deal, Radico Khaitan will acquire a 47.5% equity stake in both companies, with a total investment of up to Rs. 40 crore.The agreements, inked with D’YAVOL B.V., D’YAVOL India, Aryan Khan, Harprit Singh, NK Enterprises Holding Limited, and Kamath Technology LLP, position Radico Khaitan as the largest shareholder in the venture.

Together, they will handle the global marketing, trading, and distribution of premium spirit brands, with luxury tequila set to be the flagship launch. Abhishek Khaitan, Managing Director of Radico Khaitan, expressed his excitement:

“Radico Khaitan has always championed consumer-focused innovation in the alcohol beverage space. With D’YAVOL Spirits, we’re embarking on a bold new journey, blending our expertise in blending, marketing, and distribution with Shah Rukh Khan’s global charisma, Aryan Khan’s entrepreneurial energy, and Nikhil Kamath’s visionary approach.”

Shah Rukh Khan added, “Every great idea needs the right energy behind it. With Abhishek’s experience, Nikhil’s passion, and our creative instincts at D’YAVOL, we’re building something bold, relevant, and future-ready.” Aryan Khan, Co-Founder of D’YAVOL, shared the brand’s vision: “Our goal is to create a brand that doesn’t just sit on a shelf but lives and breathes culture.”Entrepreneur Nikhil Kamath commented on the evolving luxury market:

“Tomorrow’s best brands will be built on history, culture, and craftsmanship. That’s what excites me about D’YAVOL — an Indian brand poised to compete on the world stage.”This collaboration marks a major milestone in Radico Khaitan’s expansion into the luxury spirits segment, combining star power and entrepreneurial insight to meet the rising demand for sophisticated, heritage-rich alcoholic beverages.