For the much hyped and promoted film having the daughter and father duo Sonam Kapoor and Anil Kapoor working for the first time in any B Town, it is indeed not a piece of good news when we look at the collections of the film of the first day. In fact, most of the trade experts and pundits were seen saying in a chorus that the film will not attract the masses as it deals with same-sex relationship making it a niche movie. So, if you check the occupancy in the morning shows, it was not more than 10 per cent. The afternoon and evening shows did witness some amount of escalation in terms of occupancy, the film really failed to move beyond 45 to 50 per cent.
The reviews also were mixed and the only a section of the masses was attracted towards it making it a selective film. Though the taboo subject was dealt with fun and drama, the core idea of the film did not attract anyone. Only the urbane crowd will be attracted therefore the film did well in metro cities like Mumbai, Gurgaon, Bangalore and Delhi particularly the multiplexes. The single screens did not show any good response hence the makers did not target the single screens. So, as per the reports, the first-day box office collection for Ek Ladki Ko Dekha Toh Aisa Laga went to 4.55 Crore which was the expected figure by the experts.
However, the makers had great hopes for the film since they thought they had reduced the weight of the film making it a light comedy hence were expecting a higher collection. The experts feel that if the film is able to develop a decent word of mouth buzz in the media, it will certainly going to make all the difference. Let’s wait and watch. But the moment things are not in the favour of Ek Ladki Ko Dekha Toh Aisa Laga. Let’s not forget that the audience has still better options like Uri The Surgical Strike and the Kangana Ranaut starrer historical movie to watch that also did the rest of the damage. Yet the first weekend collection for Ek Ladki Ko Dekha Toh Aisa Laga will rise making it close to 20 Crores.
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