Bhool Bhulaiyaa 2 is poised to be a box office smash, with the film showing an amazing hold in collections on Monday. Early indicators indicate that the film is down 27 percent in the morning and lunchtime shows when compared to Friday. The difference will close further with the evening and night screenings, putting the film on track for a double-digit Monday.
So far, the trends point to a Monday in the Rs 9 crore region, but if the evening shows are good, it might easily exceed the Rs 10 crore mark on Monday.
With an increase in the evening and night shows, the number is likely to be around the 10 crore mark. The best hold has come from Mumbai and Gujarat, however, mass areas such as Central India and Rajasthan are also showing high occupancy rates. Bhool Bhulaiyaa 2’s four-day total will earn about Rs 64 crore, and with this hold on Monday, the first week will comfortably be above Rs 85 crore.
Pricing in national and non-national chains has dropped by about 15%, resulting in an average ticket price of Rs 190 on weekdays versus Rs 220 on weekends. The single-screen pricing has remained the same as the weekend, but it has always been minimal. The family audience has responded positively to Bhool Bhulaiyaa 2, and this audience will assure a healthy trend with some decent growth every Saturday and Sunday.
Comedy as a genre has a specialized weekend audience, which will be unaffected by the competition. Bhool Bhulaiyaa is now unquestionably on track for a lifetime total upside of Rs 150 crore, which will be a very spectacular accomplishment with a solid return on investment for all stakeholders. It will be the highest-grossing picture for both the director, Anees Bazmee, and the star actor, Kartik Aaryan.
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