Bollywood Icons Shah Rukh Khan and Sanya Malhotra Reunite for Joy Personal Care Commercial

Joy Personal Care, an Indian home-grown personal care brand under RSH Global, has launched a new campaign featuring Shah Rukh Khan and actress Sanya Malhotra, highlighting their iconic product, Joy Lemon Facewash. The television commercial showcases the charm of Shah Rukh Khan and Sanya Malhotra, emphasizing that the facewash is suitable for any time of the day or night and promises to care for the skin round the clock.

Sunil Agarwal, Founder and Chairman of Joy Personal Care (RSH Global), spoke about the decision to have the two actors promote Joy Lemon Face Wash as the perfect skincare companion. He stated, “Joy Lemon Face Wash is one of our flagship products tailored specifically for the tropical climate of India. It is designed to combat the challenges of sultry summers, where excess sweat can lead to clogged pores and breakouts. This nature-based formulation offers a balanced solution to address common skincare concerns without causing dryness. With Shah Rukh Khan lending his influential voice to our campaign alongside Sanya Malhotra, we aim to effectively convey this message to a wide audience, highlighting the product’s efficacy and relevance in everyday skincare.”

Shah Rukh Khan expressed his delight in partnering with Joy Personal Care as the brand ambassador for the facewash category. He commended the brand for its progressive approach, which rejects unrealistic beauty ideals and prioritizes inclusivity in its campaigns. Sanya Malhotra shared her excitement about collaborating with Shah Rukh Khan and representing Joy Personal Care, stating that it was an honor to work with him.

Poulomi Roy, Chief Marketing Officer at Joy Personal Care (RSH Global), further explained the science-backed research that suggests the optimal rejuvenation of the skin occurs during sleep. This makes pre-bedtime face cleansing crucial for achieving a glowing complexion the next day. Leveraging this insight, the brand introduced the “last wash” concept in 2021, encouraging the habit of washing the face before going to bed. By building upon this concept, the latest campaign aims to enhance consumers’ skincare routines and promote the usage of face wash more than once a day.

With this campaign, Joy Personal Care, Shah Rukh Khan, and Sanya Malhotra aim to establish Joy Lemon Facewash as a trusted skincare solution that caters to the needs of individuals in all aspects of their daily lives.