The FBB brand has been a well known brand amongst the fashion lovers. Offering some of the best festive deliveries, the brand keeps posting some of the finest festive attires for the young generation.
However, another buzz is coming around from the fashion fiesta’s side that the brand FBB has unveiled its first interactive web series on Instagram. Instagram community however has to decide and co-create what will be happening next in the PujoPerfect Love Story.
In order to capture the true essence of Durga Pujo, fbb TV has created quite an immersive storytelling experience with #PujoPerfect Love Story, as an Instagram web series.
The brand’s Instagram community has now got the ball in their court as they have to decide and co-create what will be happening next in this love saga.
Durga Pujo has always been the best time to begin something new. Right from new clothes, new themes, new looks to meeting new people,
Durga Pujo has been an ideal time for new relationships to blossom.
Treading on the same line, FBB has come up with its unique 5-day Insta interactive web series that needs the Instagrammers to solve the dilemmas that are often faced by the young couples like who should make the first move, how to dress to impress, and much more.
As the episode goes live, users will be offered the opportunity to share tips and tricks with the protagonists to decide on what happens next.
The interactive web series will be giving the fans and followers an opportunity to be a part of the story as opposed to just being a mere spectator.
Presented by FBB TV, the brand’s fashion content hub, #PujoPerfect Love Story breaks the monotony of the festive campaigns that often harps on social causes or emotional storylines, leaving little to imagination.
Pawan Sarda, Digital Marketing Head, Future Group sharing their ideology on the same, said, “fbb has always been an Insta-first fashion brand and therefore on the occasion of Durga pujo, we wanted to tap into a relevant millennial insight and create a disruptive experience for our audience. It’s imperative we use platforms in their most native form. With #PujoPerfect Love Story, we are proud to be the first ones in this space to empower the users to co-create the love story with us and add a beautiful fashion reason to exist.”
The series had began streaming on September 19.
The interactive web series can be watched on the brand’s Instagram handle:
