Bollywood star Ranbir Kapoor has officially partnered with the Bengaluru-based real estate developer Mana Projects as its new brand ambassador. This collaboration is a major step for the company as it launches a refreshed brand identity aimed at the modern housing market. Known for being very selective with his endorsements, Ranbir’s involvement is a strategic move to help the developer connect with a younger, aspirational audience looking for contemporary lifestyles.
The actor will lead a massive campaign across digital and outdoor platforms, positioning the brand as a leader in sustainable design. During the announcement, Ranbir emphasized the emotional value of owning a home, noting that it is one of the most meaningful investments a person can make. He shared his excitement about how Mana Projects combines design, nature, and functionality to improve everyday living for urban families.
The Chairman of Mana Projects, D. Kishore Reddy, explained that this rebranding reflects the company’s evolution to meet the needs of millennials in Bengaluru. He highlighted that today’s homebuyers want more than just an apartment; they are looking for intelligently designed spaces, a sense of community, and a deeper connection with nature. This “Live Brilliantly” philosophy focuses on purposeful design and eco-friendly engineering.
With Ranbir Kapoor as the face of this new chapter, Mana Projects aims to reach more families in India’s tech capital. By focusing on sustainability and community-driven environments, the brand hopes to resonate with modern buyers who want an elevated and meaningful living experience. Stay tuned to know more about it and others only with us and if you have anything to share do comment below and share your thoughts.
