Makers of Hanuman Ansh Strike Gold Again; Sony Acquires OTT and Satellite Rights for a Massive ₹63 Crore

The phenomenal box-office run of Hanuman Ansh continues to make waves across the film industry. Released in cinemas on August 7 on a modest budget, the devotional film initially saw slow footfalls before catching fire through unprecedented word-of-mouth. By its third, fourth, and fifth weeks, the film had become a juggernaut—holding its ground against major releases like Toxic and Mirzapur: The Movie to ultimately cross the ₹300 crore mark at the domestic box office.

Owing to its extended theatrical run, the makers held back on its digital debut well past the standard eight-week window. More than three-and-a-half months after hitting the big screen, Hanuman Ansh is finally set to premiere on Sony LIV on November 27, followed shortly by its television broadcast on Sony MAX.

According to trade sources, Sony shelled out a staggering ₹63 crore to secure both the digital and satellite rights. “It’s a huge amount, but then Hanuman Ansh is no small film either,” a source explained. “It attracted audiences across the country—from single screens to multiplexes, from megacities to the smallest of villages. There’s a huge section of the audience that is yet to watch the film, while many may want to watch it again. Hence, the team at Sony is confident that Hanuman Ansh will receive huge viewership on both digital and satellite.”

To celebrate this historic success, the makers are hosting a grand party in Mumbai this weekend. Director Vishal Chaturvedi, the producers, the star cast, and key representatives from distribution partner Cinepolis India will gather to mark the milestone.

Breaking away from typical Bollywood bash norms, the celebration will strictly align with the film’s spiritual ethos. No alcohol or non-vegetarian dishes will be served; instead, guests will be treated to an authentic, pure vegetarian satvik menu reflecting the core values and devotional spirit of the film.

Ziya Khan

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