Bengaluru-based D2C nutrition brand Supply6 has announced actor and entrepreneur Kriti Sanon as its new brand ambassador and investor, marking a strategic partnership born from her genuine experience as a loyal consumer of the brand’s products. The collaboration grew organically after Kriti incorporated Supply6 products into her daily routine. Her consistent use of the brand’s offerings sparked conversations around a deeper alliance, aligning perfectly with her growing passion for health and wellness.
Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 addresses everyday nutritional gaps through simple, routine-based consumption rather than fad fitness trends. Its product range features a daily nutrition drink, zero-sugar electrolytes, and protein-based wafers. Kriti’s first introduction to the brand was through the zero-sugar electrolyte product, Supply6 Salts, which quickly became an essential part of her lifestyle. The company aims to strengthen its bond with urban consumers by promoting easy, consistent habits like hydration and balanced nutrition.
Co-founder Vaibhav Bhandari remarked that Kriti’s journey from consumer to investor perfectly mirrors Supply6’s philosophy. He added that her involvement will accelerate the brand’s growth phase by expanding its reach with a message focused on everyday wellness.Kriti Sanon, who has been actively investing in consumer-centric ventures, shared that Supply6’s emphasis on practical nutrition inspired her decision to join. She praised the brand for delivering products that seamlessly fit into daily life, building her trust over time in its scientific approach and genuine intent, making her investment a natural progression.
This announcement follows Supply6’s recent Rs 9.1 crore seed funding round led by Zeropearl VC, with participation from other investors. The brand has also launched a Protein Wafer Bar containing 10 grams of protein, free from maida and added sugar. Additionally, Supply6 is expanding into international markets, including the United States. Earlier, Supply6 had brought former South African cricketer AB de Villiers on board as both investor and brand ambassador, bolstering its portfolio of strategic partners as it scales operations.
