On Tuesday, Abundantia Entertainment and Collective Media Network announced a groundbreaking film on Lord Hanuman being created entirely with Artificial Intelligence (AI). This announcement sparked fierce debate within the Indian film community, with many filmmakers and artists expressing concerns about the loss of human creativity and emotional depth.
Among the loudest critics was filmmaker Anurag Kashyap, known for his candid views and acclaimed films like Gangs of Wasseypur. Taking to Instagram, Kashyap posted a scathing critique of the production houses and questioned the role of artist representation agencies that support such projects. Kashyap’s message read, “Congratulations @vijaysubramaniam84.
Here is the man heading @lifeatcollectiveartistsnetwork that represents artists, writers, directors, and now producing a film made by AI. So much for looking after and representing the interests of creators. At the end of the day, these agencies only care about making money. Since they choose turkeys after turkeys for you and you’re not making enough for them, they’re turning to AI.”
He continued fiercely, “Any actor or artist with a spine should question or leave this agency. This shows he thinks you’re no match for AI. This is the future for the spineless and cowardly ‘artists’ in Hindi cinema. Well done Vijay Subramaniam. Shame is not enough—you should be in the gutter. ”Kashyap’s explosive remarks quickly gained traction, resonating with many industry insiders. His longtime collaborator Vikramaditya Motwane also voiced his criticism via Instagram, writing,
“And so it begins… Who TF needs writers and directors when it’s ‘Made in AI’.”This joint backlash highlights growing anxiety in the creative community where AI-generated content threatens to replace human storytelling. While producers champion AI as the future of filmmaking, many artists fear this shift endangers the emotional core and authenticity that only humans can provide. As the debate intensifies, the clash between innovation and preserving genuine creativity is set to divide the industry in the coming months.
