Dairy brand Amul India has paid a vibrant tribute to director Nitesh Tiwari’s newly released epic, Ramayana, by launching its latest signature topical artwork. The creative poster celebrates the film’s grand theatrical run using Amul’s famous combination of clever wordplay, timely pop-culture commentary, and iconic illustration style.
The central highlight of the artwork features the catchy phrase “Motion Epicture.” This pun ingeniously blends the classic cinematic term “motion picture” with the grand scale of the mythological epic, while keeping the brand’s light-hearted visual identity at the forefront. Amul shared the creative graphic on its official social media handles, instantly generating widespread engagement among moviegoers and fans. For decades, Amul has maintained a tradition of crafting witty topical advertisements that capture major national events, cultural milestones, high-profile celebrity moments, and blockbuster film releases.
Nitesh Tiwari’s Ramayana has captured immense public attention as one of the most ambitious projects in Indian cinema. The star-studded ensemble cast features Ranbir Kapoor as Lord Ram, Sai Pallavi as Sita, Yash as Ravana, Sunny Deol as Lord Hanuman, and Ravi Dubey as Lakshman. The project marks the first chapter of a planned two-part cinematic adaptation of the ancient Indian epic.
Amul Topical: Release of blockbuster film, Ramayana! https://t.co/Qxo81AmqKi
— Amul.coop (@Amul_Coop) November 6, 2026
Beyond its massive star power, the film has drawn significant praise for its technical craftsmanship and sheer visual grandeur. World-renowned composers A.R. Rahman and Hans Zimmer teamed up to create the film’s background score, while Academy Award-winning visual effects studio DNEG handled the extensive VFX work to bring the mythological world to life.
Amul’s latest graphic adds to the mounting excitement surrounding the film’s release, extending its footprint beyond cinema halls and into mainstream digital pop culture. With the clever tag line “Motion Epicture,” the brand delivers yet another memorable entry in its decades-long legacy of topical advertising.
