Alia Bhatt recently featured in a campaign video released by the Chandigarh division of the Narcotics Control Bureau (NCB), intended to raise awareness about drug abuse. However, what was meant to be a powerful message against drug addiction quickly turned controversial online, sparking sharp criticism from many users. The backlash led the agency to disable comments on the post, but the video continued to dominate social media discussions, with people sharing and reacting in various ways.
The video was shared on NCB’s official X account, where Alia urged the public to stand united against drugs and support the bureau’s mission. Within hours, the clip went viral, amassing over 1.1 million views and more than 680 shares. The caption read, “Alia Bhatt joins hands with NCB to spread the message of a #DrugsFreeBharat #NashaMuktBharat #azadifromdrugs.”In the video, Alia addressed drug addiction as a growing threat to individuals, society, and the nation.
She called on people to say yes to life and no to drugs, encouraging viewers to take an e-pledge via a link or QR code featured in the clip. She emphasized the importance of collective effort in tackling this serious issue.Despite the positive intent, the online reaction was predominantly negative. The post was quickly flooded with criticism, and comments were disabled after only six replies.
However, trolling continued through quote tweets, with many users mocking the video and questioning why Alia was chosen for the campaign. This shifted the conversation away from the campaign’s message and toward controversy and ridicule.On the professional front, Alia was last seen in Jigra and has major projects lined up, including Alpha and Sanjay Leela Bhansali’s Love and War, where she stars alongside Ranbir Kapoor and Vicky Kaushal. With these films, she remains a prominent figure both onscreen and in public discourse.
