Actor Ajay Devgn’s premium whisky label, The GlenJourneys, has surpassed a turnover of ₹4.14 crore just four months after its launch. Since debuting in October 2025, the single-malt brand has sold over 8,622 bottles and is now gearing up for export expansion beyond Indian markets.
A collaboration between Ajay Devgn and Cartel Bros, The GlenJourneys currently operates through 437 retail outlets across six states. The brand’s journey began in Maharashtra, followed by phased rollouts in Goa, Uttarakhand, Uttar Pradesh, Delhi, and most recently Haryana, strengthening its presence in North India.
The company is actively registering in 23 additional states and union territories—including Punjab, Pondicherry, Rajasthan, and Chandigarh as part of a wider national expansion plan. Besides retail stores, The GlenJourneys has secured shelf space in duty-free shops at major airports such as Mumbai, Lucknow, Jaipur, Ahmedabad, Trivandrum, Amritsar, and Mangalore, boosting its visibility among international travelers.
Ajay Devgn commented on the brand’s growth: “The GlenJourneys is rooted in time-honoured Scotch traditions and character. The encouraging response from Indian consumers is truly gratifying. Watching the brand grow steadily while earning international recognition gives us every reason to celebrate. I am deeply involved in shaping a brand that resonates with Indian audiences, especially beyond metro cities, through premium retail and on-trade channels. With growing demand, we are optimistic about strong sales momentum going forward.”
The company’s recent updates reflect strong confidence in further scaling operations, with export plans underway. Industry experts note that celebrity-backed premium alcohol brands are gaining significant traction in India’s evolving single-malt market.
On the professional front, Ajay Devgn is preparing for Drishyam 3, the next chapter in his acclaimed thriller series, alongside sequels to popular comedy franchises like Dhamaal and Golmaal, adding to his upcoming projects. Stay tuned to know more about it and others only with us and if you have anything to share do comment below and share your thoughts.
