Swiss luxury watchmaker Jaeger-LeCoultre has officially named actor Ahaan Panday as its newest “Friend of the House.” The collaboration was introduced through an episode of The Hour Before, the Maison’s signature interview series that highlights the personal journeys and creative influences of global talent.
The episode was filmed at the historic Jaeger-LeCoultre Manufacture in Switzerland’s Vallée de Joux. In the video, Panday tries his hand at assembling a classic Reverso watch case while opening up about his journey into filmmaking and his experiences prior to his acting debut. Before taking center stage in front of the camera, Panday worked extensively behind the scenes to learn different aspects of film production. His breakout acting role in the 2025 box-office success Saiyaara earned him widespread recognition, establishing him as one of the most promising young faces in Indian cinema.
Jaeger-LeCoultre highlighted the natural alignment between watchmaking and filmmaking, noting that both crafts demand precision, dedication, continuous evolution, and collaborative teamwork. Welcoming the young actor, Jérôme Lambert, CEO of Jaeger-LeCoultre, shared:
“Ahaan embodies a distinctive sensibility, shaped by curiosity, purpose and a constant desire to evolve. His journey reflects a conviction we deeply share at the Maison: that excellence is cultivated over time, through dedication, precision and an enduring commitment to one’s craft.”
The interview also explores Panday’s personal style, which seamlessly bridges timeless tailoring with relaxed, contemporary silhouettes. Throughout the collaboration, Jaeger-LeCoultre features its iconic Reverso collection, emphasizing the timepieces’ heritage, rectangular design, and enduring role within the brand’s history.
Through The Hour Before, Jaeger-LeCoultre continues to bridge high watchmaking with contemporary culture, bringing together stories of artistic dedication and craft. Panday’s episode offers a intimate look into how early behind-the-camera experience laid the foundation for his acting career, reinforcing the shared philosophy that true mastery takes time. Stay tuned to know more about it and others only with us and if you have anything to share do comment below and share your thoughts.
