Aamir Khan Opens Up on Skipping OTT for Sitaare Zameen Par: “I’m the Only Producer Who Said No to Everyone”

Aamir Khan is on the verge of making history with his upcoming film, Sitaare Zameen Par. Reports have emerged that the film’s digital rights will not be sold to any streaming platform; instead, Aamir plans to release the sports drama on YouTube, charging viewers ₹99 for access. This news has spread rapidly but has also been misunderstood, with some social media users speculating that the film will premiere directly on YouTube rather than in cinemas.

During a recent interaction with journalists, Aamir addressed these misconceptions. He stated, “There’s a lot of confusion, and I want to clarify. This film is being released only in theatres. There are many theories floating around, and I’ve read them too (laughs). It’s simply not true. It will be available exclusively in cinemas.”He elaborated, “As for what happens post-release, I honestly have no idea. I’m being completely upfront with you. I’ve received numerous offers and proposals, but I’ve turned them all down. The reason is simple: I believe in cinema. Everything I am today is because of the films people have seen in theatres.
I’m a loyalist to this medium. Maybe I’m being foolish or committing a mistake by not selling the OTT rights, which could lead to financial loss. We’ll see about that later (smiles).”Aamir emphasized his commitment to revitalizing the theatre business, which he feels is declining with each passing film. “I trust my audience and believe in cinemas.
These days, no producer would start a film without selling the OTT rights first. Correct me if I’m wrong, but films aren’t greenlit until the OTT sale is secured. I’m the only producer who has declined to sell those rights. I want to strengthen the theatrical sector.”He also mentioned his unique position in the industry, stating, “My films come once every two to three years, and sometimes the timing feels off (laughs).
For instance, many have urged me to make an action film since they’re currently popular. While I could have done that, I chose to pursue this project because its story resonated deeply with me. I do feel anxious about whether audiences will be interested, given the current trend.”At a fan meetup for Taare Zameen Par on June 2, Aamir recalled a past experience: “I made a film called Ghajini in 2008, which was expected to be a success as it was a mainstream film.

Ziya Khan

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